What Mike Bloomberg Wants You To Think About Him With His Internet Ads

Look! I'm Mike Bloomberg. Sure, I'm a billionaire with a house in Bermuda. Sure, I'm too good to live in Gracie Mansion. Sure, I'm going to spend ONE HUNDRED MILLION DOLLARS on my re-election. I'm even too good for a salary--but you're better for it!

Yes, it's true that I'm all of these things. Plus, I'm condescending and arrogant. BUT, did you notice what I was and wasn't wearing here? A blue-collared shirt! Look! I'm just like you working schlubs on the subways--with your little ID tags hanging off your pants and listening to your iPods and reading your free little newspapers--going off to your cubicle jobs wearing khakis and oxfords. I'm just like you! It's not just a PHRASE--my COLLAR IS ACTUALLY BLUE! And I'm not wearing a tie! A regular or bow tie (or ascot, although please, I haven't worn one since the late-80s.)

Did you notice what else I did in this ad? I rolled my sleeves up! You know why? It's because I'm just like you. With my rolled up sleeves you can see my watch; I made sure my people purchased a fairly cheap one so I can be down with you guys. And I roll up my sleeves because I work so hard. I work 60 hours a week so I can pretend to barely afford the new, higher property taxes on that semi-attached house in Glendale or Marine Park or Whitestone. It's these rolled up sleeves that would have been paying tolls on the East River bridges just so I can just get to work to use these exposed forearms (ever try to take public transportation from these middle-class neighborhoods? It's a nightmare!) It's these rolled up sleeves that represent schools that aren't really better, but still get As. It's these sleeves that can say to my hypothetical children, "When I was your age, I got a real education!" and actually mean it! Mike Bloomberg is just like you!!

I'm also sitting in an empty coffee shop drinking regular coffee. Just look at that cup. It looks like it came from a Greek diner or a bodega or off of a cart. I'd never spend more than 90 cents on a cup a' joe--I mean, not for nothing but that Starbucks stuff don't even taste good. Am I right? Huh? Five bucks for a cup of coffee just ain't right! I was never one for those fancy drinks neither. Never spend more than a buck on coffee. This stuff is it. The good stuff. Keeps me up. Right?



My collar isn't white. God, I'm an Independent--didn't you see? I'm not like all those other politicians--I'm like you! Now can't my poll numbers go up?


Can't you see this blue fucking shirt?